Does Twitter help SEO?

The answer is YES!

Research shows that up to 85% of users will click a company’s social media profile before clicking their website. From all the platforms we decided to focus, today, on Twitter. 

Let’s look at some of the statistics:

According to information available on the web, this channel boasts of 326M monthly active users; There are 500 million tweets sent each day and 6000 tweets every second.  The growing user commitment is a great opportunity for brands.

If numbers are anything to go by then, according to a Twitter survey, 54% of users reported that they had taken action after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content).

Let’s not forget the Google and Twitter partnership which makes many of the top tweets searchable. Neil Patel aptly points out that search engines use social signals from social media to rank your website. Likes, shares, and comments affect SEO in huge ways.

Here are a few ways you can start to take full advantage of the benefits of Twitter for SEO:

  1. Have a dedicated strategy to increase your following

  2. Add key words and key search phrases to your Twitter bio. Use these words periodically

  3. Show appreciation for those who forward your Tweets. Use @mentions to reference people when they engage.

  4. Retweet to help double your traffic

  5. Redirect users to your website by inserting backlinks to your content

  6. Engage with your audience

  7. Include images, videos and Gifs in your posts. They help the tweets to stand out 

 At Flashbulb we have been using Twitter to drive results for our clients. Get in touch to know more.

People-centred workplaces are centre stage for war on talent

Attracting and retaining talent, as well as maintaining employee productivity is becoming a real concern for organisations, according to a survey carried out at the 12th Property Directors Forum, hosted by Avison Young.

Adopting more ‘flex space’ will be key in talent recruitment and retention, as will improving company’s employee feedback process and the inclusion of employees in decisions that influence how the workplace is run.

The survey, carried out by occupier property directors, identified a people-focused divide in workplaces, with 10% of respondents stating that their firm did not measure employee engagement at all and 57% only measuring employee engagement through a simple question in an annual HR survey. Only 32% of respondents were found to have a dedicated employee engagement tool. 29% of those surveyed have an employee advisor group and 14% are regularly asked to contribute ideas as part of a monthly review.

Jason Sibthorpe, Avison Young’s Principal and President, UK comments: “One of the striking takeaways from our latest Property Director’s Forum is the putting aside of technological advances that have been hot topics over the last couple of years. What employee satisfaction appears to boil down to is the simple things like employee engagement, offering clean facilities (nice loos!) and providing simple perks like tea and biscuits.

“In keeping with the employee engagement theme, the results of the survey suggest that employers need to invest in flexible and people-driven spaces to create more productive and appealing workplaces in order to retain talent,” Jason adds.

On attitudes towards the move to flexible working, the survey found:

  • 57% agreed that flexible space is an appealing environment for employees, with 50% agreeing that flexible space makes attracting and retaining talent easier

  • 39% agreed that flexible working improves employees’ mental well being

  • 62% agreed that the use of flexible space in their real estate portfolio will increase in the next 5 years

Jason concludes: “With the majority of our respondents concerned about attracting and retaining talent, we need to go back to basics. As well as keeping abreast of the latest gadgets and timesaving methods, we shouldn’t forget the need for employees to feel appreciated. A nice workplace, flexibility and a bit of facetime goes a long way in boosting employee productivity.”

The next Property Directors Forum will be held at The Royal Society of Chemistry, Piccadilly, London on Thursday 27th June 2019.