Positioning, communicating and shaping opinion
Public Relations has been defined as "a strategic communication process that builds and supports the reputation of an organisation or individual."
Such a process may use many forms of communication in order to achieve this.
As media relations specialists, Flashbulb understands the importance of a robust PR strategy in helping to position, communicate and shape opinion.
Flashbulb has vast experience writing compelling news releases, compiling targeted media lists, liaising with journalists and placing the story. Flashbulb also believes in planning to both create opportunities and manage situations. Our extensive knowledge and network ensures that Flashbulb places interesting and relevant content with the right journalist at the right time, and has influence to gain the best possible coverage for clients.
24 hour news means that without proper crisis planning and management, reputations can be damaged across the globe within hours of a crisis occurring. Most companies look back on a crisis and wish they had done more at the beginning to take control. Failing to engage rarely limits the fall-out.
Flashbulb's experienced team can help you prepare and plan for potential crises and can also respond rapidly to manage operations at short notice if a crisis does occur.
Flashbulb can help you win attention, influence your audience and prompt them to action through insightful copywriting. Thanks to our thorough experience, we can craft the perfect copy for insightful thought leadership papers, newsletters, websites, case studies and many other types of collateral.
Flashbulb helps clients manage their risks and exploit the opportunities from social and sustainability issues. The aim is to create a stand out competitive business advantage. By fully integrating programmes into your business strategies, processes and culture, Flashbulb helps ensure a fulfilling and rewarding experience for all.
Flashbulb also assists organisations, leaders and managers to mobilise, motivate and inspire their people. We develop and deliver strategies, programmes, campaigns and channels that shape cultures, create richer conversations, unlock employee engagement and drive business transformation.
Flashbulb offers realistic, stimulating and challenging media training in press, radio and TV to help provide clients with the skills and confidence to handle enquiries and interviews positively. Through our experience and daily contact with journalists every day, our training will provide an invaluable insight into the world of the media and ensure you are best prepared to effectively communicate and position your business. Training can be provided in your offices or at a neutral venue – whichever you prefer.