Turmoil in the currency markets - how could your business benefit?
The recent news in Europe, particularly regarding the weekend's elections in France and Greece, has led to uncertainty in the currency markets, which has had an impact on the value of the Euro.
This is already having an effect on tourist exchange rates with many leading bureau de changes selling Euros at a rate of 1.20 to the Pound for the first time in three and a half years. This means that travelling to mainland Europe is suddenly more attractive to British holiday makers and tourists.
With British travelers getting 10% more for their money than a year ago, is it now the time for European hotels and holiday operators to activate a timely PR and marketing strategy?